INDIANAPOLIS (October 5, 2023) – Sorry for the mess. I’m in the process of sprucing things up. Check back soon to see updated work samples. Until then, please enjoy my updated bio.
Whether you’ve found your way here from my resume, LinkedIn, referral, or by accident – Welcome to my site! My name is Trey Higdon. I am a public relations professional, social media manager, content producer, and visual & written storyteller with a knack for punchy one-liners and dad jokes.
Present day
What am I up to now? I’m glad you asked. I am the Social Media & Digital Marketing Manager for Spot, Inc. – a leading third-party logistics provider (3PL) headquartered in Indianapolis, IN. In March of 2022, I was recruited to be a part of a complete departmental rebuild. I manage the company’s organic and paid social media strategy and curate photo, video, graphic, and written materials for the company’s social media and website. I have developed a comprehensive social media strategy that has led to a ~25% follower growth across the company’s channels. I have also developed and instructed company-wide social media advocacy programs.
I have a huge passion for sports and athlete marketing, which will make sense when you read the section below. As such, I’ve returned to the sports social media world on a freelance basis with USL Championship side San Diego Loyal. From August 2023 through the end of the season/playoffs, I am assisting the SD Loyal creative team by running the club’s social media channels on match days.
In the past
Previously, I was the Content Communications Manager for USL Championship side Indy Eleven Professional Soccer. During my tenure with the club (February 2018 – April 2022), I was considered one of the key communications professionals in the league for league-wide social media content consultation. My duties included (but were not limited to) managing content creation and strategy for Indy Eleven’s social media channels (X/Twitter, Facebook, Instagram, Snapchat, LinkedIn, and TikTok); managing all pre/post-game communications (previews, recaps, match notes, graphics, and post-game press conferences); Wrote, edited, published, and distributed press releases, newsletters, media guidelines, feature stories, and other club media materials; and acted at the club’s primary media relations contact.
I, along with my department head at the time, were co-recipients of the 2020 USL Championship Media-Voted Best in Class Communications award for our work during the start of the COVID-19 pandemic, which brought the sports world to a grinding halt.
I started my professional career full-time in 2017 as the Marketing Manager for Creative Works, a global fabricator of props and family entertainment attractions. I was responsible for curating content and managing Creative Works’s social media presence, securing story placements in industry publications, and developing best-practice marketing guidelines for customers.
Let’s get personal
I am a Hoosier through and through. I was born and raised in Franklin, Ind. I currently reside there with my wife and (at the time of writing) four-month-old daughter. I attended Indiana University Purdue University – Indianapolis (which is now Indiana University – Indianapolis), where I graduated with High Distinction (Top 10%) and received a Bachelor of Arts degree in Journalism with a concentration in Public Relations and a minor in Japanese. I originally attended Ball State University (Chirp! Chirp!) as a Japanese Education major before transferring to IUPUI, but that’s a story for another day.
If you’ve made it this here, here are a few more fun facts: I played soccer against Iron Maiden, I’m a pro* golfer, avid disc golfer, guitarist, whiskey & Bloody Mary enthusiast, gamer, and much more.
*I’m a pro when it comes to losing multiple balls per 18 holes.
Stalk me on social
X/Twitter: @TreyHigdon
Instagram: @TreyHigdonXI
LinkedIn: www.LinkedIn.com/in/JamesTHigdon
James T Higdon 