TV Ad Dollars Slowly Shifting to Web Video [Wall Street Journal]
This week’s article under review comes from the Wall Street Journal. If you read the title of the link above, I think you get the overall gist of the article, and it shouldn’t be to anyone’s surprise that this is actually happening.
Over the past year, nearly $500 million has been spent on web video advertisements. Where did that money come from? TV. Many big corporations, such as Master Card, Mondelez International and Verison Wireless, have siphoned size-able chunks of their TV advertising budgets and put them towards web videos. This occurs because companies are starting to see the prominence and vast reach that web video beholds.
According to Laura Desmond, chief executive of StarCom MediaVest, it’s all about shifting to “where audiences are.”
In March, nearly 88 million people had watched web video alone. Nearly 25 percent of companies used their marketing budget on digital media advertisements.
I think that’s enough info for you to get the idea of what’s happening. Web video is slowly (or quickly, depending on how you look at it). growing in popularity. Although TV may remain on top as the best media medium, web video will surge nearly right behind it. For those who use internet regularly, this should have been apparent. Just try to count how many ads you see on YouTube for one day, I’m sure the numbers will shock you. Videos will be on the sides of pages, popups, emails, etc. etc.There is quite possibly no real way to block out those tracking sign (cookies) that link you to ad companies.
There is one thing for sure: Web video is here to stay.
James T Higdon 
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